Gary wexler passion marketing 90038
It was probably an ineffective approach — at least for Mouchly-Weiss. In the nonprofit world, marketing is often a nice word for fund-raising and if organizations are going to listen to anyone about how to message their causes now, it should be Mouchly-Weiss. She is the managing partner at Strategy XXI, a marketing consulting firm that specializes in nonprofits. Her message is clear: With nonprofits facing a shrinking fund-raising pool as funders either lose money or become more tightfisted, organizations will have to come up with an effective pitch for convincing donors that they are running tight ships.
And nonprofits have gary wexler passion marketing 90038 recognize that their messaging may be their meal tickets. Or as Gary Wexler, the president of Passion Marketing, a creative marketing firm that focuses on the nonprofit sector, puts it, "Marketing is going to be everything in this time. The first step, Mouchly-Weiss says, is for nonprofits to become less frivolous. They must let their donors know that they are cutting ancillary expenses, such as expensive dinners, and focusing solely on fulfilling their missions.
The Israel Policy Forum, an advocacy group gary wexler passion marketing 90038 Mouchly-Weiss chairs, eliminated the glitz from its upcoming annual banquet. In June, the group had booked the grand ballroom at the Hyatt Hotel in Manhattan, but recently decided to downgrade to a smaller space at the hotel. IPF, which pushes for deeper U. Nonprofits should emphasize their emergency, says Gary Tobin, the president of the Institute for Jewish and Community Research in San Francisco, which studies the Jewish nonprofit sector.
JCCs should be emphasizing scholarships, gary wexler passion marketing 90038 schools the same. Everybody needs programs that serve people in need. For the Jewish Agency for Israel, the trick will be communicating to American donors that overseas Jewish needs are just as important as domestic needs, says the director of its North American communications department, Jacob Dallal. The Jewish Agency, a century-old organization that focuses on promoting immigration to Israel and Zionist education in Diaspora communities, has been hit with a "double whammy," with donations in the United States falling as the cost of providing services overseas rise.
While the Jewish Agency has made its financial troubles public, donors may not respond to that message alone, Dallal said. Gary wexler passion marketing 90038 is then up to Mr.
Cohen in Oklahoma gary wexler passion marketing 90038 give money to their local federation to decide. We have to give as clear as possible all the information that we can about how our programs run. Donors will give to causes they deem important during tough times, said Steve Rabinowitz, a founding partner at Rabinowitz-Dorf Communications, which specializes in strategies for nonprofits and political interests.
He cites the unprecedented amounts raised over the past two years for presidential campaigns. But, Rabinowitz adds, nonprofits must strengthen their messages and prove to their benefactors that they remain vital. But if they claim poverty, then it might signal that — for a reason — no one is giving.
Ruskay had a simple pitch: Those who can give, should give. The UJC, the umbrella organization for the federation system, is forming talking points to pass on to the federations that play off the New York message, he said.
And the UJC has started an Internet-based message board for marketing directors at federations to bounce ideas off each other and share best practices. But Wexler of Passion Marketing says that nonprofits now must think beyond their own message and figure out how to work together as a sector. The trouble, he said, is that most nonprofits are starting to strategize way too late in the game.
At the same time, he expressed alarm over the attempts by several nonprofits to make the economic crisis the center of their gary wexler passion marketing 90038 message. Published by the Jewish Federation of Broome County. Print and Web Gary wexler passion marketing 90038.