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Many consumers have referred to video game micro-transactions as a means of 'milking' their product for more profit. Consumer organizations have criticized that some video games do not describe adequately that these purchases are made with real money rather than virtual currency. Also, some platforms do not require passwords to use a credit card to complete microtransactions.
This has resulted in customers getting unexpectedly high bills known as bill shocks. In late some organizations, such as Belgium's Gaming Commission, have called for the banning of loot boxes, claiming they are a form of gambling. Microtransactions have become increasingly common in many types of video games. Smartphone, console, and PC games all have conformed to the use of microtransactions due to its high profitability. SuperData is a company that does Qualitative and Quantitative research on video game markets and spending habits of consumers.
SuperData collaborates and is essentially hired by a variety of companies, ranging from banks to game developers. They work in favor of the companies that either hire them or share data with them, creating business strategies, outlining profitable regions in the gaming market, and making companies seem more appealing to investors. SuperData gets a massive amount of data involving consumer spending habits, consumer games preferences and even their interest in certain brands.
This information is obtained through the companies they work with. PayPal and Visa are two of the companies that share consumer spending habits with SuperData for them to conduct their research. In addition to this, companies like Google, Apple, Blizzard and Twitch are also partners. With all this data collected, it allows video game companies, like EA, Blizzard and Ubisoft, to implement microtransactions safely into their games, knowing what regions and types of business models they will have success with.
The collection of this data on consumers, although technically legal [ where? Companies are selling data about consumers, involving their spending, bank information, preferences, ect, all to overall understand the consumer better, making business models for gaming companies safer and more profitable. Considering all the companies involved, the limits to the data being shared are endless.
Visa, Google, Microsoft and PayPal already have so much data on consumers, and are freely able to share it. Google specifically holds information on more than just video games, which raises questions of what they are sharing. Rickards has worked inside Wall St. Every time global economy shows weakness crypto shows strength John F What about Land.
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