Step by step guide to a trade fare
As you plan your competition, it is important to think about what type of competition you will hold, what your prizes will be, how long it will last and how to tie it into your promotional efforts. Make sure you are aware of any trade show regulations and local rules or laws that apply to these competitions.
Everyone loves to get something for free. Think about the types of things your customers would be able to use in their lives and order them in bulk imprinted with your corporate logo and contact information.
This will ensure those who take one will think of you often. As you choose your corporate giveaway, make sure it ties into your company and marketing effort in some way. It should also be something unique. Trade show attendees expect to be treated as if they are a friend or family member, not a stranger. This is especially true if you are attending an international trade show.
Some of the ways you can implement hospitable treatment into your trade show includes meal style events, sponsorship or a hospitality suite. In the world of business, the minor details are often important, though they are often overlooked. Therefore, you need to pay close attention to every detail to avoid losing customers who feel you are missing something important.
Some of the most important "minor" details you should pay close attention to include marking your booth number clearly on your literature, keeping a large supply of extra marketing materials, making sure the information in the show guide is correct, clear and concise, and having an adequate supply of tickets to hospitality suites or other events.
Download these printer friendly PDF versions of the Exhibit Options step by step guides to trade show planning:. How to Plan for a Successful Tradeshow Businesses choose to attend trade shows as a way to get the word out about their company. Trade Show Planning Checklist. What is your purpose for attending the show Evaluate the floor plan, services and traffic patterns to select a space to rent Read through the contract, making sure you understand the payment schedule, terms, rules and space assignment methods.
Apply for your space and make your deposit Budget for the show 1. What do you want to accomplish with your exhibit Choose vendors for your booth, including suppliers and a transportation company Design a new exhibit if you need a new one Plan out your advertising 2.
Choose who will staff your booth Make any reservations, including car, flight and hotel Determine what your old exhibit needs for upgrading Choose products to display in your booth How will you handle inquiries Speak with the vendors you have chosen about your needs, including when you need their services Create a floor plan for your exhibit Finalize your exhibit design for a new exhibit Choose your exhibit supplier Begin your trade show advertising plan 3.
Review the exhibitor manual so you are fully prepared Go over your floor plan. Make note of any restrictions and target dates Plan your presentations or demonstrations you will use within the booth Make a list of any services you need. Note any discount dates Give copies of the plan to your staff Reserve the extra space you need for your hospitality suite or press conference Choose your catering options Submit your free advertising to the venue for the exhibitor guide or preview Turn in your authorization form for your exhibitor-appointed contractor Plan your pre-show meeting 4.
Preview your new exhibit Finalize your graphics Order badges for your staff Provide information to other departments that may use the same booth Order your lead forms and finalize the procedures for inquiries Prepare the orders for all the services you need, placing your orders with enough time to benefit from pre-pay discounts Check on all your promotions to ensure they are on target Prepare the press kits Verify reservations for your entire staff, making any necessary changes Create a briefing packet for those who will staff your booth Schedule the training for your staff Remind management of briefing meetings with their agenda 5.
Check on your shipments Check the schedule for installation and dismantling of your booth, including an estimate of cost Confirm all travel reservations Follow up with vendors on the dates Confirm display literature availability Preview your portable display Send out all materials to ensure they arrive on time Distribute briefing and training materials to your staff Hold the pre-show briefing at the office Arrange any meetings you will need to hold while at the show Send second reminder of meetings with their agenda to management Determine when you will brief staff at the show on the purpose of attendance, demonstrations, agenda and show specials Make sure you have copies of your orders with proof of payment, credit cards, contact information for all vendors, shipping manifest, shipping labels for return shipping, traveler's checks and engineering certificate for your exhibit 6.
Important information regarding cookies and www. Get in Touch Map Location info leo. According to Hansen , trade exhibitions can be used to meet several business objectives: Information-gathering about your industry, customers, suppliers etc. Build and promote your brand. Motivation staff and business partners. Going to a trade fair as a customer A trade fair is a great way to find relevant suppliers. You should be able to: Meet suppliers and see their products or services. Compare several suppliers quickly.
Discover new technology, ideas and innovative companies. Network and learn from other business. If you are exhibiting Choose trade fair that are most likely to attract your customers. When exhibiting, you may wish to bring: Products for demonstration and related equipment Brochures, Catalogues, leaflets, business cards etc. A background banner or posters. A branded tablecloth for the exhibition table. An extra member of your staff to assist you.
Set your objectives before you attend the event by asking yourself: What will you tell them. How can you make your stand unique and noticed. What image do you want to portray. What promotional materials will you bring. Planning before the exhibition Promote your attendance before and after the event.
Decide on what staff members if any you will bring to the event. You may require staff with technical knowledge. You may need to brief or provide training to staff. Ensure you are stocked with marketing material before the exhibition. Ensure all equipment, laptops etc are working before the event. Set up your stand the day of or day before the event. Find out what equipment the venue provides, e.