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I got involved in G-Cloud back in late as their technical architecture co-lead on Phase II of the project. I have been a vocal supporter ever since, even in the face of depressingly slow progress, but today I have finally had enough. The dream is dying. In the spirit of full disclosure I shall explain why I have become so disenchanted.
These investments, while affordable, have stolen investment from other areas of our business. Our growth over the last few years has slowed as a result. Our faith in the G-Cloud dream has caused us to innovate less and create fewer jobs. Nowhere near enough to make it a profitable venture. Perhaps the most galling fact of all is that we have had no new business from G-Cloud since ! I have been asking myself this a lot.
The G-Cloud buying guide makes it clear that cost is supposed to be the main choice point. We have worked hard to keep our prices as low as possible; our specialty is using open source software and generic hardware to provide high-security, low-cost IaaS.
Fundamentally it is just VMs and storage with some bells and whistles around the edge. If that were true our competitors, most notably Skyscape, would not be powering ahead with stunning revenue growth. What about our sales approach? This, I think, is the nub. We have had some success by going to market with partners mostly the business not through G-Cloud.
They want the kudos of working with a techie SME as well as access to our open source and cloud know-how. Until recently we continued to believe the Cabinet Office propaganda that a significant proportion of government was ready to disaggregate the stack and directly consume IaaS. So what has gone wrong?
It does require buyers to change their behaviour in order for the new model to work. The Digital Marketplace is also broken. It is like the bad old days of search engine SEO! The second big problem is that central government completely ignore their own mandates. We are one of only a handful of suppliers offering it on G-Cloud at present, but still no interest.
Reinstating the requirement for feedback and enforcing it would be very helpful to the supplier community. How can we learn and improve if we just get stonewalled? Not only did I have a hand in creating the coolaid but I made us drink it. We passionately believed in the dream of G-Cloud and kept doing so despite the goal posts being repeatedly moved, the marketplace continuing not to function properly and buyers continuing to behave in the same old ways.
We have learned a lot along the way and, thanks to our enhanced security posture, are attracting unexpected business from sectors such as finance and healthcare as well as government business through other routes. Having poured so much of myself into G-Cloud though this is small comfort. My faith is exhausted. What has gone wrong? Great Post from Kate https: Yes we butted out after gcloud4 as we were getting no business so cut our losses and concentrated on training. With over services firms it was a dead loss to get new business.
We are aslo working with government but not through the Digital Marketplace. Our resources are out meeting customers and delivering. Perhaps Memset should establish some awards for Information Systems excellence in local and central government. Your investment though in OpenStack and generic hardware is definitely I believe and others in the OCP community the right way to go to not only to provide a competitive advantage in the Cloud Utility and Colo space but also to be an overall benefit to the environment.
Until government customers learn how to make buying decisions by themselves, the cost of sale to government will always mean that the eventual sale price will be higher than for the private sector. Until they change this mindset, the public sector will never be able to take advantage of the radically lower costs of self-service applications. Meanwhile the taxpayer pays for their laziness. Congratulations Kate for such an open and honest appraisal.
Add the legal issues with G-Cloud, which have never been addressed, and you get where we are. Everybody is making it up as they go along. That includes sufficient for feedback and empirical appraisal of the scheme, and critically to actually change things that are identified as not working. Frameworks and the like have defined ends — why not treat them like a project and resource accordingly?
Kate has been a cheerleader for G-Cloud ever since it started, so the fact that she has finally […]. The dream is dying What are we doing wrong? Ability to compare prices like-with-like: This should be completely possible for VMs and many other commoditised services! I have dreamed a dream, but now that dream is gone from me. Profile cancel Sign in with Twitter Sign in with Facebook. We gave up on G-Cloud ages ago. Which cryptocoins will survive? Hosted on a Memset dedicated server.