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Compared to commodities like gold and fiat currencies like Dollars, Bitcoin represents an entirely new conceptual paradigm. A person might choose to associate all their bitcoins with a single address, or they might choose to create a new one for every transaction they make. While evaluating bitcoin storage options, I created an account at Xapo , but soon afterwards switched to another product. I so related to the life experiences, frugal disposition and passions of Wences, that I finished the book thinking that if I could choose to work with anyone in the bitcoin industry, it would be with him.
The reader will notice that the article grows harsh in tone, and my fear is that it might come across as offensive. But just before editing all that out, I realized that the growing harshness is a direct reflection of the growing frustration I felt trying to get to know the product. And since that ultimately led me to leave Xapo, I decided it was an important ingredient to keep in the article. These are concepts that are unlikely to be commonly understood, and as such represents the first potential point of friction in terms of converting a new customer.
Remember, this is the second screen I see as a potential new Xapo customer, and possibly even a new bitcoin user. Screen number four talks about storing my bitcoins in Switzerland. And is the length of the access column really relevant to my decision to use this product? We find six items that are treated equally from a visual design point of view:. That sounds pretty good, and I find myself wanting to learn more about how that works.
So I click the down arrow, expecting to be taken somewhere where I can learn more about the product, but instead, all that happens is that I jump straight to that same message about the investors. After doing that and logging in, I see three equal navigation items—xapo, wallet and vault. Is there something missing? Did I do something wrong? And what are those three vertical white bars supposed to mean? I believe it was around now, when I decided to just switch to another product.
I observered a number of other, minor design and copy quibbles at the website, none of which were show-stoppers, but all of which compound in terms of experience and impression.
I think the website needs some tightening and editing of the copy. Margin spacing is off. Xapo was recently announced to be the custodian for a new Bitcoin ETF traded on the stock market. So while a Xapo redesign is beyond the scope of this article, we can at least identify some likely objectives. Xapo are the best at security, but security is not the product.
A considerable conceptual challenge is helping the user understand why they would need both hot and cold wallets. Savings vs checking accounts comes to mind as an analogy, but falls short.
Perhaps we could even discover a way to present the wallet and vault as integral components of a single product, instead of two separate things? The dark theme of the current product feels somehow omninous. Ultimately, after using the product, we want the user to feel better about entering the bitcoin economy than before they joined. The challenge Compared to commodities like gold and fiat currencies like Dollars, Bitcoin represents an entirely new conceptual paradigm.
A personal interest in Xapo While evaluating bitcoin storage options, I created an account at Xapo , but soon afterwards switched to another product. In that context, some questions a new bitcoin user might have: But for those who continue… Screen number four talks about storing my bitcoins in Switzerland.
We find six items that are treated equally from a visual design point of view: And a hamburger menu, which, although it can have its place, is known to be the junk drawer of navigation controls, as you have no idea what to expect there. Should I email support about that? Why should anyone other than me have access? Say I want to transfer bitcoins into or out of the vault. Miscellaneous issues I observered a number of other, minor design and copy quibbles at the website, none of which were show-stoppers, but all of which compound in terms of experience and impression.