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At South by Southwest , these three words from Westworld's Dr. Robert Ford about the human condition will likely weigh on myself and the more than , visitors convening for the annual tech, film, and music conference from March 9 to 18 in Austin, Texas. Like every year since , SXSW has a lot to offer.
There's more than 2, sessions and over 2, musical acts. It's impossible to see it all, but we expect to hear a lot about blockchain , meet some robots real and fictional , and party with some of the biggest tech companies.
SXSW of years past were all about the next big app. We witnessed the rise of Twitter in , Foursquare in , Highlight in , and Meerkat in This year, we've already played with viral apps like HQ trivia and Vero. Additional reservations to SXSWestworld will open tomorrow. Follow along for details. Technology is about everything," Guthrie added.
Apple employees will be in attendance, not to pitch the next iPhone, but rather to discuss accessibility in tech and curation in media with Eddy Cue. This year's keynote speakers touch on that breadth of technology's influence. Mark Warner, vice chairman of the Senate Select Committee on Intelligence who has been vocal about tech companies' responsibilities , will be appearing at two events. International houses will be back with Africa , Brazil , and Australia , for example. And yet, one technology may dominate conversations.
Blockchain is a featured topic of at least 38 official SXSW panels this year. That post doesn't include all the panels happening on an unofficial basis in individual companies' houses or other spaces. For example, I'll be moderating a panel on blockchain at the first-ever Initial Taco Offering.
Can we all agree already that this event has the best name among all SXSW events? Yes, there will be a lot of tacos and beer flowing in Austin, and among that, conversations about bitcoin and blockchain. Other top topics we're betting on include augmented reality and artificial intelligence, the latter of which my colleague Karissa Bell will be moderating a panel on titled, " We Want It Now: For those startups looking to play into those spaces, SXSW will continue to be a testing ground on what marketers and entrepreneurs see as valuable.
Cash-fueled corporations will be in attendance to listen to those ideas. Comcast is hosting an event for companies to literally give an elevator pitch. Yeah, we mean pitch their startup in an elevator. Any Twitter user can tweet TwitterMktg with TwitterFeedMe along with any food or drink emoji and receive an instant recommendation for the most tweeted about Austin restaurants.
The auto-responder will run from March 8 to April 7. Twitter made a big splash last year with its TwitterHouse. The company's bringing it back this year to host events with chefs, artists, activists, and actors. But Twitter won't be the only social network showing off its community.
Facebook is planning presentations and events around Facebook Watch, Instagram, Messenger, and Oculus. Google is hosting a bunch of YouTube-related events. Pinterest is bringing back its house. Reddit and Tumblr are hosting parties, again.
For the music services, Pandora House will feature an interactive experience that makes attendees their own songs. Called Sounds Like You and created by Tool of North America, the experience personalizes a song based on other songs you pick.
Some companies are doubling down on diversity and inclusion. Uber , the ride-hailing giant that spent much of clouded in controversy, is holding an all-day event with Walmart focused on women in tech. How about robots and doughnuts?
All in all, it's sure to be another great year at SXSW. Be sure to check out Mashable's ongoing coverage from the show, and if you're in Austin, get in touch via Twitter. We'll see you there! We're using cookies to improve your experience. Click Here to find out more. Tech Like Follow Follow. Buckle up for the next true-crime doc soon to be haunting your social feeds.