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Get funeral home business insights, industry news and ideas to help you operate a successful firm. No indication that the deceased actually lived — just a sterile abstract that fits neatly into two column inches. The frenzy of an at-need funeral often requires an efficient approach to writing obituaries. As funeral professionals, your focus is on those personal interactions that demand your immediate attention.
You generously and tirelessly bring your energy and empathy to arrangement conferences, first viewings, visitations, memorials and graveside services. It seems unreasonable to expect you and your staff to use some of those limited resources to pen a more meaningful obituary. Those face-to-face interactions are invaluable. They help grieving families understand the process and reflect on their loss. But remember that obituaries have an enormously long shelf life.
A prearrangement conference offers the time necessary for your client families to reflect on how they want their loved ones to remember them and gives you and your staff an opportunity to write an obituary that is both memorable and creative. The best way to write with impact is to deeply and personally understand your topic.
If you want to write a compelling obituary, you need to get to know your client families. You are already collecting the basic information as part of your funeral home file record — names, dates, family members, etc. Now, ask some follow-up questions to add some personality to the bas ic details: Length is always a concern when it comes to obituaries — column inches cost money, and there are certain details like service times and locations that have to be included.
Rumor has it that Ernest Hemingway rejected the notion that more words mean more impact, penning his first and only six-word story: You can find brief and impactful ways to include poignant details that add meaning to your obituaries, without adding expense.
You might also consider including some humor where appropriate. Consider the following excerpts from Legacy. What I love about each of these examples is that they are not just funny, they also provide important information — dates of death, birthplaces and names of surviving children — and they do so succinctly.
Modern families want creative memorial service ideas , and being able to write a memorable and compelling obituary is one more way you can meet the needs of your client families. Take advantage of the time and space available during a pre-arrangement conference to gather the information necessary to pen a creative albeit brief tribute.
Homesteaders Life Company provides funeral funding for families who demand and deserve long-term security for their funded advance funeral plans. Our funeral insurance and funeral trust products are offered through select funeral homes by more than 8, funeral home owners, funeral directors and prearrangement professionals.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability. Texas consumers visit www. Homesteaders Blog Get funeral home business insights, industry news and ideas to help you operate a successful firm. We can do better. Here are a few tips to help you get started.
The deceased was preceded in death by her husband of 50 years. Surely, there are some great stories to share. Ask about how they met. Where did they live when they were first married? Did they take any trips? What hobbies did they enjoy together? She is survived by three children, seven grandchildren and two great-grandchildren.
There are few people more talkative than a proud grandparent. Ask questions about the grandkids. Are they involved in sports? How often do the grandparents get to see them?
How do they celebrate the holidays? Fieldman was born August 2, , on Staten Island and died in Machias on July 15, , of a worn-out, much-used heart.